Om tjänsten
At Bambuser, we’re not just building technology, we’re shaping culture.
Video Commerce emerged in 2020 and has since become the most powerful way for brands to engage, inspire and convert consumers. We’re leading that transformation by partnering with some of the world’s most influential brands to make e-shopping come alive through video: interactive, expressive, and story-driven.
People no longer want to browse a static grid of products. They want to see, ask, interact, connect, and buy because the experience leaves no doubt.
About the role
We’re building the future of video commerce, and this role is central to how Bambuser evolves its go-to-market.
This role sits in the high-impact space between product, marketing, data, and revenue. Your mission is to discover, test, and validate the growth strategies and funnels that can drive revenue across both self-serve subscription and enterprise/demo motions.
You’ll run frequent, low-cost, iterative experiments across the full journey to identify what works, kill what doesn’t, and turn winning approaches into repeatable, scalable workflows.
You will own and drive product-led and demo-led growth for Bambuser’s B2B SaaS offering, spanning acquisition, “Book a Demo” conversion and retention.
You are accountable for revenue impact and ROI, and will execute and ship experiments end-to-end, pulling in Product, Engineering, Marketing, or Sales as needed to move fast and maximize learning.
This role is accountable for turning demand into qualified intent and pipeline. You will not own sales execution, demo delivery, or events.
What You Will Own
1. Growth Strategy & Experimentation
Growth at Bambuser is not a single lever, it’s a system to be discovered, tested, and continuously refined. You own how that system evolves.
This includes discovering, testing, and validating new growth strategies, funnels, and revenue-driving motions across both self-serve subscription and enterprise/demo revenue.
You will:
Own the full growth journey:
- visitor → trial / lead
- trial / lead → subscription / booked demo
- subscription / demo → opportunity (in collaboration with Sales)Design, prioritize, execute and ship growth experiments across product, marketing, lifecycle, and acquisition
Run frequent, low-cost, iterative experiments to identify what works, kill what doesn’t, and maximize ROI
Experiment across all growth levers, including generating SEO & GEO optimized content, paid and organic acquisition, partnerships, onboarding,lifecycle messaging and new ideas.
Define hypotheses, success metrics, and economic thresholds for every experiment
Maintain a clear experiment backlog, learning cadence, and decision log
Once a growth strategy or channel is proven, define the workflows, tooling, documentation, and handoff required for long-term scaling by Marketing, RevOps, Product or Sales.
Setup automation and tracking tools to achieve an efficient and automated growth system.
2. “Book a Demo” Pipeline
The Book a Demo motion is a core revenue gate at Bambuser. You own its conversion and efficiency, measured by how many qualified demos we generate per € and per channel.
You will:
Optimize demo CTAs, landing pages, and forms
Improve demo booking rate from:
website traffic
paid channels
product touchpoints
Reduce friction in the demo request flow
Test:
messaging and value propositions
form length and qualification logic
calendar flows and handoffs
Partner with Sales and RevOps to ensure demo quality (ICP fit), clean attribution and fast follow-up
You will not own sales execution, demo delivery or opportunity management
3. Product-Led Growth (PLG & Hybrid Motion)
You own activation and time-to-value improvements that increase revenue-qualified intent.
You will:
Optimize onboarding, activation, and time-to-value.
Connect product usage signals to demo prompts where relevant.
Improve trial → demo and self-serve → demo conversion.
Partner with Product and Engineering to ship small, high-impact frontend changes using feature flags and experiments.
4. Acquisition & Demand Experiments
Test and optimize early-stage acquisition channels:
Google Search (organic)
Google Ads (high intent)
LinkedIn Ads (ICP-driven)
Retargeting
Own landing pages and conversion paths tied to demo booking.
Prove channel viability and efficiency, not scale paid media indefinitely.
5. Copy & Messaging (Performance-Focused)
You will write and test conversion-oriented copy for:
demo landing pages
website CTAs
onboarding prompts
lifecycle emails
ad creative
Your focus is clarity, relevance, and conversion, not brand storytelling.
Ensure content is optimized for SEO, GEO and social channels sharing.
Collaborate with Marketing on tone-of-voice and positioning when needed.
Produce content with AI-assisted tools to ensure a high efficiency output
6. Analytics, Attribution & Insights
You will:
Define and track growth KPIs, including demo booking rate, cost per demo, demo-to-opportunity conversion (with Sales), activation and retention
Instrument funnels and events (e.g. GA, Amplitude, Mixpanel, CRM).
Build dashboards and clearly communicate insights (Salesforce, Looker, SQL, Sheets).
Use data to double down on what works and stop what doesn’t.
7. Cross-Functional Collaboration
As a Growth Manager, collaboration is core, but also flexible and determined by the requirements of each experiment. You should pull in the right stakeholders at the right time to move fast, maximize learning, and translate growth ideas into actionable requirements.
You will work closely with:
Product & Engineering (experiments, frontend changes)
Marketing (traffic, messaging, positioning)
Sales & RevOps (demo quality, follow-up, attribution)
Skills & Experience
We’re looking for someone who brings a strong mix of growth thinking, execution ability, and commercial understanding in a B2B SaaS context.
You should have:
3-7 years of experience in Growth, Product Growth, Demand Generation, or Analytics roles within B2B SaaS
Hands-on experience operating in hybrid product-led and demo-led SaaS models
Proven experience optimizing “Book a Demo” flows, including landing pages, forms, and handoffs
A strong experimentation mindset, with experience defining hypotheses, success metrics, and decision criteria
The ability to write clear, conversion-focused copy and test messaging across channels
Comfort shipping and iterating on light frontend changes (HTML/CSS, basic JavaScript, or small React tweaks)
Strong analytical skills and metric fluency, with the ability to reason about funnels, attribution, and efficiency
Experience working with tools like Google Tag Manager, Google Analytics
Working knowledge of CRM and RevOps tooling to assess demo quality, attribution, and pipeline outcomes (Salesforce CRM, Dealfront, Pardot)
Experience designing, running, or evaluating acquisition and demand experiments (e.g. Search, Ads, LinkedIn, retargeting)
Ability to work with data directly – including querying, scripting, or similar – to move quickly without heavy dependencies
Curious to see Bambuser in action?
Visit bambuser.com to explore how our platform powers shoppable video for brands worldwide. You’ll find product demos (Live, Shoppable Video, Video Consultation and Chat) and stories from some of the world’s most iconic retailers.
If you’re excited about shaping the future of video commerce and making a real impact on how we grow, we’d love to hear from you. Apply and join us on the journey 🚀
At this time, we’re only considering candidates based in Stockholm who are eligible to work without visa sponsorship.